Matte PR is an award winning public relations firm executing results-driven campaigns for an eclectic client roster. Our mission is to seek out and work to elevate diverse voices and brands that are a force for good. We seek out inspired entrepreneurs with meaningful messages.
Our 360° consultancy offers services such as brand strategy, media relations, influencer relations, digital marketing, e-commerce, events, pop-ups, creative direction and content production. We are experts at connecting across a range of platforms.
Our strength lies in our ability to strategically package our clients’ ideas, products, services and stories to engage with the media and digital landscape. Our work garners valuable impressions, reaching your brand’s core target audiences.
We offer a fresh approach because we understand the consumer: what they buy, what they wear, where they shop, what they eat, and how they are aspiring to live.
Heidi is an expert at identifying and creating unique, newsworthy opportunities for clients. Her work focuses on building meaningful relationships with media, influencers and industry leaders across Canada. Heidi’s aim is to motivate audiences to participate, share and talk about the content Matte PR creates. Her strategic approach to public relations is what continues to drive her team’s success.
Heidi studied communications at the University of Malta, specializing in film and journalism. She is a mentor with Toronto Fashion Incubator and an on the advisory at the Ryerson School of Fashion.
Ellyssa is skilled in the art of communications, holding a Commerce degree from University of Guelph with a major in marketing. Integrated communication planning, content creation and strategic media relations are all a part of her professional repertoire. Our roster of diverse clients requires her to be a nimble storyteller with the ability to generate newsworthy stories and PR campaigns for a range of channels. Ellyssa manages client accounts in a number of categories including fashion, lifestyle, food & beverage and tech.
Emily has a wealth of experience creating content for fashion clients. Graduating from London College of Fashion with a degree in Fashion Journalism, she has since worked for brands and publications both in the UK and Canada. Her knowledge of the industry and ability to create engaging content has led her to work with a variety of commercial and creative brands including Dazed & Confused Magazine, Amazon Fashion and ELLE Canada. Emily uses her endlessly creative eye and strong organization skills to deliver eye-catching content that delivers results.
Media & blogger relations
Crisis and issues management
Product placement & strategic partnerships
Meetings & conferences
Executive profile raising
Event concept development & counsel
On-site event management
Media previews & product launches
Gift Lounge placement
Matte stories & advertorials
Brainstorming & idea generation
Branding & graphic design concept
Copy for signage or advertising
Video & photography production
Social media insights
Reporting & evaluation
Social media strategy & management
Blog curation & creation
Brand voice development
Celebrity & influencer engagement endorsements
Brand Ambassador programs
Media & charitable partnerships
Collaborations & Co-Branding
Interested in what’s up at Matte PR? Stay on top of our latest events, agency news and client successes.