Matte PR

What We Do

Matte PR

Matte PR is an award winning public relations firm executing results-driven campaigns for an eclectic client roster. Our mission is to seek out and work to elevate diverse voices and brands that are a force for good. We seek out inspired entrepreneurs with meaningful messages.

Our 360° consultancy offers services such as brand strategy, media relations, influencer relations, digital marketing, e-commerce, events, pop-ups, creative direction and content production. We are experts at connecting across a range of platforms.

Our strength lies in our ability to strategically package our clients’ ideas, products, services and stories to engage with the media and digital landscape. Our work garners valuable impressions, reaching your brand’s core target audiences.

We offer a fresh approach because we understand the consumer: what they buy, what they wear, where they shop, what they eat, and how they are aspiring to live.


Who we've worked with.

Creep the Team

Meet the People Making It Happen

Heidi Ruggier

President & Founder

Heidi is an expert at identifying and creating unique, newsworthy opportunities for clients. Her work focuses on building meaningful relationships with media, influencers and industry leaders across Canada. Heidi’s aim is to motivate audiences to participate, share and talk about the content Matte PR creates. Her strategic approach to public relations is what continues to drive her team’s success.

Heidi studied communications at the University of Malta, specializing in film and journalism. She is a mentor with Toronto Fashion Incubator and an on the advisory at the  Ryerson School of Fashion.

Ellyssa Gandhi

Senior Consultant

Ellyssa is skilled in the art of communications, holding a Commerce degree from University of Guelph with a major in marketing. Integrated communication planning, content creation and strategic media relations are all a part of her professional repertoire. Our roster of diverse clients requires her to be a nimble storyteller with the ability to generate newsworthy stories and PR campaigns for a range of channels. Ellyssa manages client accounts in a number of categories including fashion, lifestyle, food & beverage and tech.

Emily Black

Digital Specialist

Emily has a wealth of experience creating content for fashion clients. Graduating from London College of Fashion with a degree in Fashion Journalism, she has since worked for brands and publications both in the UK and Canada. Her knowledge of the industry and ability to create engaging content has led her to work with a variety of commercial and creative brands including Dazed & Confused Magazine, Amazon Fashion and ELLE Canada. Emily uses her endlessly creative eye and strong organization skills to deliver eye-catching content that delivers results.

What We’re About

"Every Drop In the Ocean Counts" - Yoko Ono

Case Studies

Community Engagement, Media and Influencer Relations
Media and Influencer Relations
Public Relations Agency of Record
Michelle Vella Art
Events Support, Media and Influencer Relations, Media Relations
Extraordinary Italian Taste
Events Support, Media and Influencer Relations, Media Relations
Cross-Canada Launch, Media Relations, Public Relations Agency of Record




What clients say

Working with Matte PR is like working with a friend who truly understands you. Heidi and the whole team are professional, friendly and always full of great ideas. They are just an amazing team to work with if you want to elevate your brand and get noticed! Thank you so much Matte PR!
Red Barrinuevo, Principal at Redesign4More and HGTV Stylist
Matte PR continues to be an ideal partner and a true extension of our brand. The team has become subject matter experts in luxury real estate and trends to support our brand needs in developing dynamic content and notable media placements that continue to drive our business forward.
Katelyn Castellano, Senior Vice President of Marketing, Engel & Völkers Americas
A consistently collaborative partner, under the expert guidance of Heidi Ruggier, Matte PR have been instrumental in developing and executing the strategy of our new brand. Providing a unique blend of creativity and strategic insight, and a wealth of knowledge and experience, the awareness of the Hillcrest brand continues to gain amplification translating to success. We look forward to a continuing partnership and reaching new heights with Matte PR.
Lisa Resnic, Marketing Director, Hillcrest Mall
The Matte PR Team upholds the values of quality, creativity and excellence that embody the Sassoon brand. They have definitely become part of the family and a huge part of the incredible Sassoon story!
Mark Hayes, International Creative Director, Sassoon Salon
Bringing excellence and creativity to every task, Matte PR was very successful in working with the ICCO to raise awareness across Canada for a selection of excellent Italian wines.I look forward to continuing our collaboration in 2016 on upcoming campaigns. Matte PR and ICCO: here is an example of an excellent partnership!
Corrado Paina, Executive Director, ICCO
The success of the Love Letters project hinges on its media outreach, underlining a core component of ARTivism: communication. Matte PR has offered a tremendous local and international amplification to our impassioned project. The agency’s unique vision and intimate access to various media resources gave us an unprecedented opportunity to highlight key issues and solutions concerning the Great Lakes.
Jason Botkin, Artistic Director, A Love Letter to the Great Lakes
Matte PR have been a joy to work with – it has been so nice to find a company that aligns with our values so well – this makes them fantastic advocates of our brand. Their deep connections within the Canadian media landscape and innovative ideas have directly resulted in some great press.
Rachael Newton, Founder, Nixit


Dawn Davenport approves.

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