Matte PR

About

Matte PR

About

Matte PR is an award winning public relations firm executing results-driven campaigns for an eclectic client roster.

We are a 360° consultancy specializing in lifestyle, fashion, beauty, design, retail and development. We work to deliver insights and identify opportunities by bringing talent together across departments.

We connect brands with the right collaborators to create campaigns that garner results through securing valuable media coverage and digital impressions.

Our strength lies in our ability to strategically package our clients’ ideas, products, services and stories to engage with multiple audiences across the media landscape.

We offer a fresh approach because we understand the Canadian consumer: what they buy, what they wear, where they shop, what they eat, and how they are aspiring to live.

Team

“Every Drop In the Ocean Counts” – Yoko Ono

Heidi Ruggier

President & Founder

Heidi is an expert at identifying and creating unique, newsworthy opportunities for clients. Her work focuses on building meaningful relationships with media, influencers and industry leaders across Canada. Heidi’s aim is to motivate audiences to participate, share and talk about the content Matte PR creates. Her strategic approach to public relations is what continues to drive her team’s success.

Heidi studied communications at the University of Malta, specializing in film and journalism. She is a mentor with Toronto Fashion Incubator and sits on the following advisory council’s: Ryerson School of Fashion, Italian Chamber of Commerce of Ontario and Toronto Entertainment District for the John St. Cultural Corridor. She’s an active member of Fashion Group International. Her career in public relations began with an intensive mentorship by industry maven Nina Budman.

Brian A. Richards

Art Director In Residence

As art director in residence at Matte PR, Brian provides services to manage and build Canadian fashion brands while offering Matte PR’s eclectic client roster art direction and event production management. The residency includes a special focus on continuing to support local designers build their brands from the bottom up, something he takes immense pride in.

Graduating with a double major in English and Mass Communications from York University, Brian carries over 12 years of experience working in the Canadian fashion industry. Today, he is an established events producer who is well known for his vibrant, eclectic aesthetic – a combination of hats, bright patterns and shades at night – which earned him a feature as one of Toronto’s Best Dressed in the City in 2016. He currently sits on the Advisory Council for the Ryerson School of Fashion.

Wendy So

Consultant

Wendy is a public relations professional who loves generating newsworthy stories and executing creative campaigns for a roster of diverse lifestyle clients. She is a team player that is quick to adapt and is dedicated to building key media relationships. Having graduated with a creative industries degree from Ryerson, she understands the minds of today’s modern consumer. Wendy has a creative eye that allows her to generate unique strategies to delivery key messages in an out-of-the-box way.

Ellyssa Gandhi

Consultant

Ellyssa is skilled in the art of communications, holding a Commerce degree from University of Guelph with a major in marketing. Integrated communication planning, content creation and strategic media relations are all a part of her professional repertoire. Our roster of diverse clients requires her to be a nimble storyteller with the ability to generate newsworthy stories and PR campaigns for a range of channels. Ellyssa manages client accounts in a number of categories including fashion, lifestyle, food & beverage and tech where she uses her attention to detail and eye for design to power her team’s success.

News

It's a Matte-Er of Fact

Hania Kuzbari makes her Canadian Debut at Toronto Fashion Week®

The artisan fine jewelry designer will host an exclusive Parlour-Style Presentation at The Hazelton Hotel TORONTO, August 12, ...
Read More

Founders: Carly Stojsic Founder of COURT

Next in our series of amazing founders is Carly Stojsic, founder of COURT, a cannabis consultancy agency. COURT ...
Read More

How To Work With An Influencer: Ruby Benson

Ruby Benson, above all else, is a rare example of authenticity and unrestrained creativity in the highly saturated ...
Read More

Click here for more

Matte Talent

Collaborate with our roster
Ivy
Ivy Chen
MATTE TALENT
Monique
Monique Taylor-Yee Shui
MATTE TALENT

Services

MAKING THE IMPOSSIBLE POSSIBLE. THAT'S WHAT WE DO.

 

shopify-expert-1720x1118

Shopify ’til you drop

Interested in opening an e-commerce boutique? 

No matter the size of your business, we can help create and launch a beautiful online store on Shopify. Ask us for more information about how to marry beautiful design with measurable results.

Try Shopify for free here.

Clients

WHO WE'VE WORKED WITH

Case Studies

EGLINTON WAY BIA
Website Design
A LOVE LETTER TO THE GREAT LAKES
Media Relations
BONE STRUCTURE
Cross-Canada Launch
SASSOON SALON AND ACADEMY
Public Relations Agency of Record
WINES OF MONTEFALCO
Media and Influencer Relations
HILLCREST MALL
Public Relations Agency of Record

Testimonials

A consistently collaborative partner, under the expert guidance of Heidi Ruggier, Matte PR have been instrumental in developing and executing the strategy of our new brand. Providing a unique blend of creativity and strategic insight, and a wealth of knowledge and experience, the awareness of the Hillcrest brand continues to gain amplification translating to success. We look forward to a continuing partnership and reaching new heights with Matte PR.
HILLCREST MALL
Lisa Resnic, Marketing Director, Hillcrest Mall
The launch of our Toronto Uptown office was extremely important to us and we needed a public relations team that were experts in media relations and event support. The Team at Matte PR has an expertise and energy that is really inspirational.
ENGEL & VÖLKERS TORONTO UPTOWN
Ron Amendola, Broker of Record/License Partner, Engel & Völkers Toronto Uptown
The Matte PR team has been a great help to the Yonge Bloor Bay Association. They successfully handled media relations for two of our major events and provided us with valuable social media advice and best practices for our Facebook page. We are pleased to recommend their services.
YONGE BLOOR BAY ASSOCIATION
Doug Fisher, Yonge Bloor Bay Association
The Matte PR Team upholds the values of quality, creativity and excellence that embody the Sassoon brand. They have definitely become part of the family and a huge part of the incredible Sassoon story!
SASSOON SALON
Mark Hayes, International Creative Director, Sassoon Salon
Bringing excellence and creativity to every task, Matte PR was very successful in working with the ICCO to raise awareness across Canada for a selection of excellent Italian wines.I look forward to continuing our collaboration in 2016 on upcoming campaigns. Matte PR and ICCO: here is an example of an excellent partnership!
ITALIAN CHAMBER OF COMMERCE OF ONTARIO (ICCO)
Corrado Paina, Executive Director, ICCO
The success of the Love Letters project hinges on its media outreach,  underlining a core component of ARTivism: communication. Matte PR has offered a tremendous local and international amplification to our impassioned project. The agency’s unique vision and intimate access to various media resources  gave us an unprecedented opportunity to highlight key issues and solutions concerning The Great Lakes
A LOVE LETTER TO THE GREAT LAKES
Jason Botkin, Artistic Director, A Love Letter to the Great Lakes
“With Michelle Vella Inc. being a one woman show, Heidi Ruggier and the Matte PR team became an integral part of my business. Experts at media relations, they created a buzz around my fashion and art event that was beyond expectations. I was not only pleased with the media coverage they attained but also the knowledge, guidance and kindness that Heidi brings to the table. Matte PR came highly recommended by one of their clients who said that “no other PR agency has accomplished what they have”, and I certainly see why.”
MICHELLE VELLA INC.
Michelle Vella, Pop Artist, MICHELLE VELLA INC.

Contact

Interested in joining our growing roster of clients? Want to learn more about careers and internships?

Say hi at hello@mattepr.com