Serving integrated PR and digital marketing campaigns to



We know your audience.

Full Service PR Firm

We are a 360° public relations agency creating results-driven campaigns designed to raise your brand’s profile. Our PR agency builds positive perception through image making and storytelling, utilizing our tool arsenal to create memorable moments that earn media attention.

Media Relations

Our strategic expertise and media relationships deliver unparalleled value to our clients. We strategically package your brand’s stories, products and people to position them as newsworthy. The result often sees us regularly exceed KPIs and grow your brand’s reach yearly.

Digital Marketing

We cultivate and curate your digital presence. Our creative team takes your brand’s image to the next level and ensures it’s at the lead edge of online trends. We build engaged online communities by creating captivating organic and paid social content and digital content.


Success starts with informed, diverse people at the strategy table. We anticipate consumer needs, informed by data-backed insights and trend forecasts. Being part of the cultural conversation is all about timing. Being a step ahead certifies campaigns are fresh and relevant.



Heidi Ruggier (she/her)

President & Founder

Emily Black (she/her)

Creative & Digital Consultant, Fashion

Jyotsna Balooni (she/her)

Account Coordinator

Lina Zhao (she/her)

Account Coordinator

Breaking Character

Matte PR surpassed our expectations for what we thought was possible for our TV docuseries, garnering national coverage through radio, tv and print. They identified and promoted the core of the story while respecting the issues of the disability community. Their insight, support and dedication made the process feel smooth and effortless.

Karen Hanson Executive Producer, Winterhouse Films


Working with Matte PR resulted in the most press we've ever received in over six years of hosting events. The team's values, strategic approach, working style, and creativity are perfectly aligned with our objectives. Looking forward to collaborating again.

Sarah Power Founder and Director, INLAND


Matte PR has been an essential partner to us and played a pivotal role in supporting Afterpay's expansion efforts in Canada. They're true thought partners and expert storytellers, who we lean on to craft the right stories relevant for our brand. No matter what your media challenges are, you can count on Matte PR to dive in head first.

Daphne Duong Communications Manager, Afterpay


Working with Matte PR is like working with a friend who truly understands you. Heidi and the whole team are professional, friendly and always full of great ideas. They are just an amazing team to work with if you want to elevate your brand and get noticed! Thank you so much Matte PR!

Red Barrinuevo Principal at Redesign4More and HGTV Stylist

Engel & Völkers Americas

Matte PR continues to be an ideal partner and a true extension of our brand. The team has become subject matter experts in luxury real estate and trends to support our brand needs in developing dynamic content and notable media placements that continue to drive our business forward.

Katelyn Castellano Senior Vice President of Marketing, Engel & Völkers Americas

Hillcrest Mall

A consistently collaborative partner, under the expert guidance of Heidi Ruggier, Matte PR have been instrumental in developing and executing the strategy of our new brand. Providing a unique blend of creativity and strategic insight, and a wealth of knowledge and experience, the awareness of the Hillcrest brand continues to gain amplification translating to success. We look forward to a continuing partnership and reaching new heights with Matte PR.

Lisa Resnic Marketing Director, Hillcrest Mall

Sassoon Salon

The Matte PR team upholds the values of quality, creativity and excellence that embody the Sassoon brand. They have definitely become part of the family and a huge part of the incredible Sassoon story!

Mark Hayes International Creative Director, Sassoon Salon

Italian Chamber of Commerce of Ontario

Bringing excellence and creativity to every task, Matte PR was very successful in working with the ICCO to raise awareness across Canada for a selection of excellent Italian wines. I look forward to continuing our collaboration in 2016 on upcoming campaigns. Matte PR and ICCO: here is an example of an excellent partnership!

Corrado Paina Executive Director, ICCO Canada

A Love Letter to the Great Lakes

The success of the Love Letters project hinges on its media outreach, underlining a core component of ARTivism: communication. Matte PR has offered a tremendous local and international amplification to our impassioned project. The agency's unique vision and intimate access to various media resources gave us an unprecedented opportunity to highlight key issues and solutions concerning the Great Lakes.

Jason Botkin Artistic Director, A Love Letter to the Great Lakes


Matte PR have been a joy to work with - it has been so nice to find a company that aligns with our values so well - this makes them fantastic advocates of our brand. Their deep connections within the Canadian media landscape and innovative ideas have directly resulted in some great press.

Rachael Newton Founder, nixit

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