About
Matte PR
About
Matte PR is an award winning public relations firm executing results-driven campaigns for an eclectic client roster.
We are a 360° consultancy specializing in lifestyle, fashion, beauty, design, retail and development. We work to deliver insights and identify opportunities by bringing talent together across departments.
We connect brands with the right collaborators to create campaigns that garner results through securing valuable media coverage and digital impressions.
Our strength lies in our ability to strategically package our clients’ ideas, products, services and stories to engage with multiple audiences across the media landscape.
We offer a fresh approach because we understand the Canadian consumer: what they buy, what they wear, where they shop, what they eat, and how they are aspiring to live.
Team
“Every Drop In the Ocean Counts” – Yoko Ono
Heidi Ruggier
President & Founder
Heidi is an expert at identifying and creating unique, newsworthy opportunities for clients. Her work focuses on building meaningful relationships with media, influencers and industry leaders across Canada. Heidi’s aim is to motivate audiences to participate, share and talk about the content Matte PR creates. Her strategic approach to public relations is what continues to drive her team’s success.
Heidi studied communications at the University of Malta, specializing in film and journalism. She is a mentor with Toronto Fashion Incubator and sits on the following advisory council’s: Ryerson School of Fashion, Italian Chamber of Commerce of Ontario and Toronto Entertainment District for the John St. Cultural Corridor. She’s an active member of Fashion Group International. Her career in public relations began with an intensive mentorship by industry maven Nina Budman.
Brian A. Richards
Art Director In Residence
As art director in residence at Matte PR, Brian provides services to manage and build Canadian fashion brands while offering Matte PR’s eclectic client roster art direction and event production management. The residency includes a special focus on continuing to support local designers build their brands from the bottom up, something he takes immense pride in.
Graduating with a double major in English and Mass Communications from York University, Brian carries over 12 years of experience working in the Canadian fashion industry. Today, he is an established events producer who is well known for his vibrant, eclectic aesthetic – a combination of hats, bright patterns and shades at night – which earned him a feature as one of Toronto’s Best Dressed in the City in 2016. He currently sits on the Advisory Council for the Ryerson School of Fashion.
Wendy So
Consultant
Wendy is a public relations professional who loves generating newsworthy stories and executing creative campaigns for a roster of diverse lifestyle clients. She is a team player that is quick to adapt and is dedicated to building key media relationships. Having graduated with a creative industries degree from Ryerson, she understands the minds of today’s modern consumer. Wendy has a creative eye that allows her to generate unique strategies to delivery key messages in an out-of-the-box way.
Ellyssa Gandhi
Consultant
Ellyssa is skilled in the art of communications, holding a Commerce degree from University of Guelph with a major in marketing. Integrated communication planning, content creation and strategic media relations are all a part of her professional repertoire. Our roster of diverse clients requires her to be a nimble storyteller with the ability to generate newsworthy stories and PR campaigns for a range of channels. Ellyssa manages client accounts in a number of categories including fashion, lifestyle, food & beverage and tech where she uses her attention to detail and eye for design to power her team’s success.
News
It's a Matte-Er of Fact
Founders: Carly Stojsic Founder of COURT
Next in our series of amazing founders is Carly Stojsic, founder of COURT, a cannabis consultancy agency. COURT ...
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How To Work With An Influencer: Ruby Benson
Ruby Benson, above all else, is a rare example of authenticity and unrestrained creativity in the highly saturated ...
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Inclusive Fashion Advocate Malia Indigo Launches Networking Platform
The Malia Indigo Corporation has launched a new online networking platform, Malia Indigo to connect global fashion professionals, ...
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Services
MAKING THE IMPOSSIBLE POSSIBLE. THAT'S WHAT WE DO.
STRATEGIC PUBLIC RELATIONS
Strategic counsel
Media & blogger relations
Crisis and issues management
Product placement & strategic partnerships
Influencer endorsements
CORPORATE COMMUNICATIONS
Internal communications
Executive branding
Meetings & conferences
Media training
Executive profile raising
EVENTS
Event concept development & counsel
On-site event management
Media previews & product launches
Gift Lounge placement
WRITING SERVICES
Press kits
Matte stories & advertorials
Speech writing
Key messages
CREATIVE SERVICES
Brainstorming & idea generation
Branding & graphic design concept
Copy for signage or advertising
Video & photography production
RESEARCH AND INSIGHTS
Media monitoring
Social media insights
Clipping service
Reporting & evaluation
DIGITAL MEDIA
Social media strategy & management
Community management
Content creation
Blog curation & creation
Brand voice development
INFLUENCER RELATIONS
Celebrity & influencer engagement endorsements
Brand Ambassador programs
STRATEGIC PARTNERSHIPS
Media & charitable partnerships
Sponsorship opportunities
Collaborations & Co-Branding
Shopify ’til you drop
Interested in opening an e-commerce boutique?
No matter the size of your business, we can help create and launch a beautiful online store on Shopify. Ask us for more information about how to marry beautiful design with measurable results.
Clients
WHO WE'VE WORKED WITH
Testimonials
Contact
Interested in joining our growing roster of clients? Want to learn more about careers and internships?
Say hi at hello@mattepr.com
