Matte PR

What We Do

Matte PR

Matte PR is an award winning public relations firm executing results-driven campaigns for an eclectic client roster. Our mission is to seek out and work to elevate diverse voices and brands that are a force for good. We seek out inspired entrepreneurs with meaningful messages.

Our 360° consultancy offers services such as brand strategy, media relations, influencer relations, digital marketing, e-commerce, events, pop-ups, creative direction and content production. We are experts at connecting across a range of platforms.

Our strength lies in our ability to strategically package our clients’ ideas, products, services and stories to engage with the media and digital landscape. Our work garners valuable impressions, reaching your brand’s core target audiences.

We offer a fresh approach because we understand the consumer: what they buy, what they wear, where they shop, what they eat, and how they are aspiring to live.


Who we've worked with.

Creep the Team

Meet the People Making It Happen

Heidi Ruggier

President & Founder

Heidi is an expert at identifying and creating unique, newsworthy opportunities for clients. Her work focuses on building meaningful relationships with media, influencers and industry leaders across Canada. Heidi’s aim is to motivate audiences to participate, share and talk about the content Matte PR creates. Her strategic approach to public relations is what continues to drive her team’s success.

Heidi studied communications at the University of Malta, specializing in film and journalism. She is a mentor with Toronto Fashion Incubator and an on the advisory at the  Ryerson School of Fashion.

Ellyssa Gandhi

Senior Consultant

Ellyssa is skilled in the art of communications, holding a Commerce degree from University of Guelph with a major in marketing. Integrated communication planning, content creation and strategic media relations are all a part of her professional repertoire. Our roster of diverse clients requires her to be a nimble storyteller with the ability to generate newsworthy stories and PR campaigns for a range of channels. Ellyssa manages client accounts in a number of categories including fashion, lifestyle, food & beverage and tech.

Emily Black

Digital Specialist

Emily has a wealth of experience creating content for fashion clients. Graduating from London College of Fashion with a degree in Fashion Journalism, she has since worked for brands and publications both in the UK and Canada. Her knowledge of the industry and ability to create engaging content has led her to work with a variety of commercial and creative brands including Dazed & Confused Magazine, Amazon Fashion and ELLE Canada. Emily uses her endlessly creative eye and strong organization skills to deliver eye-catching content that delivers results.

What We’re About

"Every Drop In the Ocean Counts" - Yoko Ono

Case Studies

Media Relations
Community Engagement, Media and Influencer Relations
Media and Influencer Relations
Public Relations Agency of Record
Michelle Vella Art
Events Support, Media and Influencer Relations, Media Relations
Extraordinary Italian Taste
Events Support, Media and Influencer Relations, Media Relations





Dawn Davenport approves.

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Here's what's been happening.

Speaking to Media | Andreya Klobucar, Editor-in-Chief at Mimp Magazine

Here we are with another Speaking to the Media Q&A! This time we chatted with Andreya Klobucar, editor-in-chief ...
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Speaking to Media | Victoria Christie, Digital Editor at House & Home

This next Canadian journalist in our Speaking to Media series is Victoria Christie, digital editor at House & ...
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My Canadian Closet | Catherine Addai

The Canadian fashion industry should be nurtured, supported, and celebrated. It has never been more important to shop ...
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