Matte PR

About

Matte PR

About

Matte PR is an award winning public relations firm executing results-driven campaigns for an eclectic client roster.

We are a 360° consultancy specializing in lifestyle, fashion, beauty, design, retail and development. We work to deliver insights and identify opportunities by bringing talent together across departments.

We connect brands with the right collaborators to create campaigns that garner results through securing valuable media coverage and digital impressions.

Our strength lies in our ability to strategically package our clients’ ideas, products, services and stories to engage with multiple audiences across the media landscape.

We offer a fresh approach because we understand the Canadian consumer: what they buy, what they wear, where they shop, what they eat, and how they are aspiring to live.

Team

“Every Drop In the Ocean Counts” – Yoko Ono

Heidi Ruggier

President & Founder, Matte PR | Editor, Glossi Mag

Heidi is an expert at identifying and creating unique, newsworthy opportunities for clients. Her work focuses on building meaningful relationships with media, influencers and industry leaders across Canada. Heidi’s aim is to motivate audiences to participate, share and talk about the content Matte PR creates. Her strategic approach to public relations is what continues to drive her team’s success.

Heidi studied communications at the University of Malta, specializing in film and journalism. She is a mentor with Toronto Fashion Incubator and sits on the following advisory councils: Ryerson School of Fashion and Italian Chamber of Commerce of Ontario. She’s an active member of Fashion Group International. Her career in public relations began with an intensive mentorship by industry maven Nina Budman.

Ellyssa Gandhi

Consultant

Ellyssa is skilled in the art of communications, holding a Commerce degree from University of Guelph with a major in marketing. Integrated communication planning, content creation and strategic media relations are all a part of her professional repertoire. Our roster of diverse clients requires her to be a nimble storyteller with the ability to generate newsworthy stories and PR campaigns for a range of channels. Ellyssa manages client accounts in a number of categories including fashion, lifestyle, food & beverage and tech where she uses her attention to detail and eye for design to power her team’s success.

Emily Black

Digital Specialist

Emily has a wealth of experience creating content for fashion clients. Graduating from London College of Fashion with a degree in Fashion Journalism, she has since worked for brands and publications both in the UK and Canada. Her knowledge of the industry and ability to create engaging content has led her to work with a variety of commercial and creative brands including Dazed & Confused, Amazon Fashion, Marshalls and ELLE Canada. Emily uses her endlessly creative eye and strong organization skills to deliver eye-catching content that delivers results. Currently, she’s at the helm of content creation and web design for artisan fine jewelry brand, Hania Kuzbari Jewelry.

M A T T E S T O R I E S

Dawn Davenport approves.

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News

Things that matter.

Matte PR WFH Check-In

Matte PR’s WFH Check-In

Unpopular opinion: we not-so-secretly love working from home. Sure, we miss each other tons - but if 2020 ...
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Hania Kuzbari Matte PR Fine Jewelry Ecommerce

Get your e-commerce holiday-ready

Matte PR is proud to be a Shopify partner. We work with our clients to build beautiful e-commerce ...
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CarlosAlyse Photography

My Canadian Closet | Carlos + Alyse

The Canadian fashion industry should be nurtured, supported and celebrated. It has never been more important to shop ...
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Matte Talent

Collaborate with our roster
Nadia
Nadia George
MATTE TALENT
Ivy
Ivy Chen
MATTE TALENT
Monique
Monique Taylor-Yee Shui
MATTE TALENT

Services

MAKING THE IMPOSSIBLE POSSIBLE. THAT'S WHAT WE DO.

 

Clients

WHO WE'VE WORKED WITH

Case Studies

SASSOON SALON AND ACADEMY
Public Relations Agency of Record
Michelle Vella Art
Events Support, Media and Influencer Relations, Media Relations
Extraordinary Italian Taste
Events Support, Media and Influencer Relations, Media Relations
ENGEL & VÖLKERS
Cross-Canada Launch, Media Relations, Public Relations Agency of Record
HANIA KUZBARI JEWELRY
Brand Awareness, Media and Influencer Relations, Media Relations, Public Relations Agency of Record, Website Design
A LOVE LETTER TO THE GREAT LAKES
Media Relations

Testimonials

Working with Matte PR is like working with a friend who truly understands you. Heidi and the whole team are professional, friendly and always full of great ideas. They are just an amazing team to work with if you want to elevate your brand and get noticed! Thank you so much Matte PR!
REDESIGN4MORE
Red Barrinuevo, Interior Decorator and Principal of Redesign4More
Matte PR continues to be an ideal partner and a true extension of our brand. The team has become subject matter experts in luxury real estate and trends to support our brand needs in developing dynamic content and notable media placements that continue to drive our business forward.
ENGEL & VÖLKERS AMERICA
Katelyn Castellano, Senior Vice President of Marketing, Engel & Völkers Americas
A consistently collaborative partner, under the expert guidance of Heidi Ruggier, Matte PR have been instrumental in developing and executing the strategy of our new brand. Providing a unique blend of creativity and strategic insight, and a wealth of knowledge and experience, the awareness of the Hillcrest brand continues to gain amplification translating to success. We look forward to a continuing partnership and reaching new heights with Matte PR.
HILLCREST MALL
Lisa Resnic, Marketing Director, Hillcrest Mall
The launch of our Toronto Uptown office was extremely important to us and we needed a public relations team that were experts in media relations and event support. The Team at Matte PR has an expertise and energy that is really inspirational.
ENGEL & VÖLKERS TORONTO UPTOWN
Ron Amendola, Broker of Record/License Partner, Engel & Völkers Toronto Uptown
The Matte PR team has been a great help to the Yonge Bloor Bay Association. They successfully handled media relations for two of our major events and provided us with valuable social media advice and best practices for our Facebook page. We are pleased to recommend their services.
YONGE BLOOR BAY ASSOCIATION
Doug Fisher, Yonge Bloor Bay Association
The Matte PR Team upholds the values of quality, creativity and excellence that embody the Sassoon brand. They have definitely become part of the family and a huge part of the incredible Sassoon story!
SASSOON SALON
Mark Hayes, International Creative Director, Sassoon Salon
Bringing excellence and creativity to every task, Matte PR was very successful in working with the ICCO to raise awareness across Canada for a selection of excellent Italian wines.I look forward to continuing our collaboration in 2016 on upcoming campaigns. Matte PR and ICCO: here is an example of an excellent partnership!
ITALIAN CHAMBER OF COMMERCE OF ONTARIO
Corrado Paina, Executive Director, ICCO
The success of the Love Letters project hinges on its media outreach, underlining a core component of ARTivism: communication. Matte PR has offered a tremendous local and international amplification to our impassioned project. The agency’s unique vision and intimate access to various media resources gave us an unprecedented opportunity to highlight key issues and solutions concerning the Great Lakes.
A LOVE LETTER TO THE GREAT LAKES
Jason Botkin, Artistic Director, A Love Letter to the Great Lakes

Contact

hello@mattepr.com
workwithus@mattepr.com
careers@mattepr.com