SCOPE OF WORK
Since 2015, Matte PR has acted as the agency of record for Engel & Völkers. Our work positions the brand and its thought leaders through strategic media relations targeting real estate trade and consumer.
On a bi-annual basis, Matte PR authors two real estate market reports covering major metropolitan areas including Halifax, Montréal, Ottawa, Toronto and Vancouver.
Our team’s mandate is centred on identifying newsworthy opportunities for Engel & Völkers’ thought-leaders and raising public awareness of high-profile real estate deals, new shops and overall brand growth.
STRATEGY & EXECUTION
While Engel & Völkers is a household name in Europe, it was largely unknown in Canada when it arrived. Our challenge was to design a media relations strategy that would help media, industry and the public familiarize themselves with the company. Our work centred on securing media coverage in leading industry publications, helping Engel & Völkers attract and sign new license partners. Matte PR supports new license partners by helping them garner awareness for their shops locally and nationally.
In 2018, Matte PR and Engel & Völkers collaborated to develop its real estate market report. Born out of true partnership, this report was created as a tool to help advance media relations efforts and secure top-tier coverage for the brand’s license partners. Our scope of work includes project management, data collection, data analysis, report writing, media material production, media relations and campaign execution.
Since 2015, Engel & Völkers’ reach and influence in Canada has grown exponentially. In fact, Canada has grown faster than any other market Engel & Völkers has entered. In 2020, Engel & Völkers received 273 media placements in Canada, for a total reach of 645,910,776.
Our work has also helped Engel & Völkers’ license partners secure and sell high value and celebrity home listings, including Wayne Gretzky, Alanis Morissette and Mario Lemieux.
The introduction of the market report helped Engel & Völkers increase its number of media placements by over 70 per cent within two years. It helped position Engel & Völkers’ experts as thought leaders within their respective niche areas, resulting in increased inbound media requests and top-tier media placements.
In 2020, Engel & Völkers increased its commission revenues by approximately 14 per cent and posted more than $32 billion USD in transaction volume on a global level. Production in the Americas increased by 38.4 per cent.