Red Barrinuevo - Matte PR

SCOPE OF WORK

Red Barrinuevo is a property stylist on HGTV’s Hot Market and an award-winning luxury home stager. He is the founder and principal designer of Redesign4More.

When Red approached Matte PR, we were challenged to secure tier-one bylines and press coverage for his growing interior decorating practice. Since 2020, we have been working with Red to highlight his capabilities as a design professional, securing regular media coverage in major national publications.

The scope of work for this partnership has been primarily centred around seasonal media relations campaigns targeting Ontario and national trade and consumer media outlets. We combined tactful planning with clever pitching strategies to reach millions of Canadians interested in cultivating beautiful living spaces.

STRATEGY

We leveraged Red’s position as a stylist on HGTV’s Hot Market to place his projects and design POV in the media landscape. We leveraged his expert insights to position him as a thought leader in the interior styling and staging landscape. We conducted content analyses in key tier-one publications to identify a core set of journalists to build relationships with on behalf of Red.

We drew on Barrinuevo’s extensive industry experience to build compelling and effective media pitches. We worked to elevate his reputation from simply a staging company to a full-service interior styling company.

RESULTS

Annually, we have smashed KPIs, most recently beating our press coverage targets by 221%. From March 2022 – April 2023, Matte PR secured 45 pieces of press and earned 200,000,000+ media impressions.

Red Barrinuevo has been featured in publications like The Globe and Mail, National Post, Toronto Star, Toronto Life, Vancouver Sun, Post City Toronto, House and Home, HGTV and Breakfast Television. We also secured trade media coverage in publications such as Real Estate Magazine and Canadian Interiors.

As of May 2023, Red’s interior decorating business grew by 48% year-over-year. New clients continue to report that they have heard about Red in media outlets like Toronto Star, Breakfast Television and CHCH.

Through regular coverage, Barrinuevo’s capabilities have become widely recognized in the interior styling and staging industry. Our work has contributed to the direct growth of his design practice, seeing him flourish as an interior stylist.

Click through our press highlights: