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Matte PR is a full-service strategic PR firm based in Toronto. We create meaningful relationships with media and industry stakeholders, helping brands grow their community. To secure tier one media coverage for our clients, we connect them with the right collaborators, media partners and influential industry leaders. These activities are complemented by our digital marketing and creative consulting services, which include social media, ecommerce and content production. We choose to work with brands and services that make people’s lives better. 



Matte PR delivers exceptional service trusted by both emerging and legacy brands across an eclectic range of industries. We holistically look at your business from every angle, then create a communications strategy designed to achieve your profile-building goals. We develop meaningful initiatives and activations that are remembered and earn valuable media attention and digital impressions. We work to understand your audience and design our programs to reach them on the platforms they frequent. Click through to our services for more information.



Matte PR’s president, Heidi Ruggier, is an expert at bringing new fashion brands to market.  Her deep industry knowledge, relationships and experience are assets to fashion brands. Along with strategic PR services, we connect brands with the right creatives, collaborators and advisors to help them excel. Through her work at Matte PR, as well as Toronto Fashion Incubator and Toronto Metropolitan University’s Fashion Zone, Heidi has mentored dozens of designers through the years. 



Matte PR is a mission-based PR agency giving back 3% of its annual revenue to local and global causes. We call this 3% give-back pledge THE DEAL. As partners of 1% for the Planet, Matte PR donates to Swim Drink Fish, an environmental organization protecting our Great Lakes. The next 1% is donated to Migrant Offshore Aid Station (MOAS), an international humanitarian aid organization dedicated to helping the world’s most vulnerable communities find safety. The last 1% is donated to Canadian organizations working towards helping people thrive, including Barbra Schlifer Commemorative Clinic, Legacy of Hope Foundation and Woodgreen Community Services. 

Matte PR also hosts seasonal community engagement activities where the team’s time is donated to giving back to the community. This includes volunteering at food banks, hosting talks to help entrepreneurs, and our seasonal beach cleanups of the Toronto Islands. As of fall 2022, we have diverted 76 pounds of litter from the shores of Toronto Islands. 



Mentorship is a strong pillar at Matte PR and its founder and president Heidi Ruggier is involved with several organizations as a volunteer mentor. They are Toronto Fashion IncubatorToronto Metropolitan University’s Fashion Zone (formerly Ryerson University), The Forum and the Canadian LGBT+ Chamber of Commerce. Want to benefit? Reach out to these organizations and request Heidi Ruggier, Matte PR’s President & Founder.

Seeking out an internship? Students enrolled in a secondary education program requiring internship hours can apply by reaching out to careers@mattepr.com



Matte PR is the publisher of Glossi Mag, an online publication covering fresh creatives and brands driving culture forward. Send submissions and pitches to editorial@glossimag.com.

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