Matte PR adds two new clients to roster

Toronto, March 29, 2016: Engel and Völkers North America has selected Matte PR as their agency of record, and the Italian Chamber of Commerce of Ontario has chosen Matte PR to spearhead public relations initiatives for their “The Extraordinary Italian Taste” campaign. In addition, the Chamber has retained their social media services.

Engel and Völkers North America first worked with Matte PR on the grand opening and launch project for its first Toronto brokerage, Toronto Uptown, and has now selected the agency to lead public relations efforts across Canada. Matte PR will work with the international real estate company to assist with Canadian initiatives, including its continued expansion. Matte PR will support and announce new shop openings and conduct media outreach on a national level.

The Italian Chamber of Commerce of Ontario selected Matte PR to work on their “The Extraordinary Italian Taste” initiative, which promotes authentic Italian food in Ontario throughout 2016. The program includes educational tours to Italy, master classes at Centennial College School of Hospitality, Tourism and Culinary Arts and promotional tastings in food stores in Ontario.

“We selected Matte PR to achieve ICCO’s goal of helping Canadian consumers identify authentic Italian products when they buy their groceries,” explains Corrado Paina, Executive Director at the ICCO. “At the same time, we want to reach food industry experts, chefs, as well as the general public to offer suggestions on how to prepare dishes that enhance all their unique properties and characteristics.”

For more information on ICCO’s Extraordinary Italian Taste Project, or Engel & Völkers Canadian shop openings and services, please contact Matte PR at hello@mattepr.com.