FashionMatte PR President Heidi Ruggier now a TFI Mentor

Matte PR President Heidi Ruggier now a TFI Mentor

Matte PR president Heidi Ruggier is now a mentor at Toronto Fashion Incubator, offering guidance to budding Canadian designers.

TFI members can chat with Heidi to learn more about how to optimize media and influencer relations, digital marketing, events, website design and content development. She also offers direction on how to create and launch an online store using the Shopify platform.

Heidi is thrilled at the opportunity to give back to the Toronto fashion community and help emerging designers establish themselves in the Canadian market.

“This particular opportunity is extra special. I found my mentor, Nina Budman, through TFI. I look forward to giving back to this organization that has had such a positive impact on the business of fashion here in Toronto.”

Follow her on Instagram and Twitter!


A strategic public relations expert, Heidi Ruggier brings with her years of communication experience in the realms of fashion, beauty, lifestyle, design, food & wine, culture, real estate and architecture.

As president of Matte PR, Heidi is driven by a desire to support Canadian creative and business professionals; her aim is to motivate audiences to participate, share, and talk about the content Matte PR creates. Her strategic approach to public relations is what continues to drive her team’s success.

Heidi prides herself in her ability to continuously adapt to the changing public relations landscape, offering a variety of services such as strategic media and influencer relations, corporate communication, digital marketing, content creation, research and insights, and crisis management.

Heidi was mentored by industry maven Nina Budman, a past chair of the Ryerson School of Fashion and advisor to  Fashion Group International.


Toronto Fashion Incubator (TFI) is an award-winning and highly-acclaimed non-profit organization dedicated to supporting and nurturing Canadian fashion designers and entrepreneurs. TFI is the world’s first official fashion incubator, established in 1987 by the City of Toronto. Since its launch, the TFI model has been adopted by over thirty global cities including London, Paris, New York, Milan, Amsterdam, Melbourne and Chicago. For almost three decades, TFI has fostered many of Canada’s most celebrated talents such as Sid Neigum, Sunny Fong of Project Runway Canada fame, Joeffer Caoc, David Dixon, Pina Ferlisi at McQ, Todd Lynn, Arthur Mendonça, Line Knitwear and Smythe.

Scroll up Drag View