Jun 19, 2019

Brian A. Richards joins Matte PR as Art Director in Residence

Brian A. Richards, co-founder and production director of THE COLLECTIONS™, is joining Matte PR as art director in residence. Brian will be collaborating directly with Matte PR’s president, Heidi Ruggier, providing turnkey brand development services bringing together fashion, technology and PR amplification. In his new role as art director in residence at Matte PR, Brian will continue to provide services to manage and build Canadian fashion brands while offering Matte PR’s eclectic client roster art direction and event production management.

“I’ve collaborated with a wide range of clients in fashion, from new designers and established organizations, to international retail brands and products. Now, I am excited to join Matte PR as art director in residence, continuing to support our incredible industry here in Canada. I am equally eager to bring what I’ve learned over a decade to an entirely new set of brand categories. After all, everyone wants to be ‘in fashion’ – regardless of the product,” says Brian A. Richards, art director in residence, Matte PR.

Brian’s work with Toronto Fashion Week (2010-2019) has seen him grow into one of Toronto’s most experienced fashion event producers.

This addition represents Matte PR’s continued growth as a 360° consultancy with its roster of talented in-house collaborators, integrated marketing agency 7C Laboratories and architectural design firm MUOI Studio. Matte PR is a one-stop shop with a truly integrated approach, combining public relations, event activations, content production, e-commerce, website development, and built environments – all under one roof.

“The addition of events and activations by Brian A. Richards to our existing suite of integrated services represents Matte PR’s continued growth as a one-stop shop for brand development. I am honoured to be working with Brian as he continues his mission in supporting Canadian fashion,” says Heidi Ruggier, president and founder, Matte PR. “Matte PR is keen to explore the convergence between fashion, technology and architectural design, all while making a progressive impact on Canadian fashion culture and amplifying it through our integrated public relations engine. Collaboratively with our partners, 7C, MUOI and now Brian, we’re already in the lab developing new formulas for delivering Canadian fashion to the world. Stay tuned.”

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