Engel & Völkers unveils refined global branding
Looking toward the future, the global luxury real estate brand reveals an updated look and feel
Announced live during EVX, Engel & Völkers Americas’ annual conference, the brand has unveiled the next evolution of its global visual identity. This includes a refined and elevated logo, marketing materials and complementary network assets, including; proprietary fonts, framing elements and aesthetic patterns.
“I am very proud of this milestone,” says Christian Völkers, company founder and chairman of the advisory board, Engel & Völkers. “The refined branding reflects the evolutionary development of our company, which has grown successfully around the globe without losing sight of its iconic identity and core values. The new brand aesthetic combines both heritage and modernity. Legacy and innovation. These elements will continue to drive the brand forward, showcasing who we’ve always been, now at an even higher level.”
The most notable refinements to Engel & Völkers’ branding include subtle updates to the brand’s logo, both its text and the iconic visual of the facade of “414 Elbchaussee” in Hamburg, Germany, as well as a new custom typography and an expanded color palette. These exclusive elements will be reflected across the brand’s marketing assets, including property signs, exposés, print advertisements, direct mail postcards, business cards, physical shop locations and its websites. The brand refinement launch comes after two years of intensive development in partnership with renowned international design agent Saffron and typeface design studio Dalton Maag, along with input from license partners, advisors, consumer focus groups and country leaders throughout its global network.
As the real estate industry is constantly evolving in response to growing customer demands, market fluctuations and advancing digitalization, Engel & Völkers put a clear digital first approach to the new design components.
“Our culture and the high quality standards of our real estate advisors are rooted in our brand heritage and core values – always striving to provide our clients with the finest possible service. Our new branding reflects the new zeitgeist, all while ensuring that the brand functions as a strong recognition factor for all stakeholders,” says Sven Odia, global CEO, Engel & Völkers.
“This brand refinement does not change who we are but enables us to be more of who we are,” says Anthony Hitt, president and CEO, Engel & Völkers Americas. “As we continually strive to elevate our positioning as a leader in luxury real estate, this is simply an evolution of the Engel & Völkers brand, built on the pillars of competence, exclusivity and passion, with an eye towards our future growth and development.”
Engel & Völkers network members have the ability to incorporate and adapt new assets in a phased approach to align with their business needs.
“The Engel & Völkers brand is more than just a logo,” added Katelyn Castellano, senior vice president of marketing, Engel & Völkers Americas. “With this refinement, we’ve been able to retain our brand identity and celebrate our heritage while further carving out our competitive edge in the market and enabling our network to continue marketing themselves and their listings with the utmost distinction.”
For more information, visit http://refined.evamericas.com/.