OKAYOK announces new F/W ’23 collection, dropping September 18 and 25
The new range of made-in-Canada items is inspired by Bauhaus design
TORONTO, ON, September 18, 2023 – Today, proudly made-in-Canada fashion label, OKAYOK, will release its first fall/winter 2023 drop online on okayok.ca, followed by a second drop on September 25. The Toronto-based fashion brand is known and loved for its creative, light-hearted designs and F/W ‘23 is no exception with a series of meta graphics drawing inspiration from the revolutionary spirit of Bauhaus design.
OKAYOK is fusing seemingly simple elements such as circles, squares, and triangles with eye-catching colours and font-based graphics for this new collection. The results are fashion-forward wearable designs handcrafted to inspire conversation and spark joy.
“This season I’m acknowledging my imposter syndrome as a non-graphic designer leading a graphic-driven fashion brand,” says Adrienne Butikofer, founder and designer, OKAYOK. “Designing this collection was about playing with basic graphics and core design principles. I took delight in merging shapes and fonts in ways that celebrate design norms and the processes involved. I wanted the pieces to feel familiar but also unexpected.”
(L-R) Bauhaus Sweatshirt, Split Tee, Coco Loungepant
Using resources such as the original graphic design textbook ‘Principles of Two Dimensional Design’ and the history of Bauhaus, OKAYOK’s F/W ‘23 color story employs the rule of three colors, with a deliberate inclusion of a third tone to push designs further. Locally-dyed shades in Shocking Red, Lavender and Eggplant infuse each piece with vibrancy, weaving a harmonious blend of hues.
Highlights of the collection include the Long Sleeve Split tees, the unisex Bauhaus Sweatshirt made from a garment dye hack, and the return of the beloved wide-leg Coco Loungepant, in an elevated fit made for all body types.
About OKAYOK
OKAYOK is Toronto-based Canadian clothing brand specializing in contemporary lifestyle apparel and accessories. Founded in 2017 by designer Adrienne Butikofer, a made-in-Canada aficionado, Butikofer has remained committed to creating quality, sustainable pieces locally. OKAYOK currently wholesales its collections to over 40 boutiques across Canada, including SIMONS and Well.ca. The OKAYOK shop and showroom are located in Toronto’s Junction neighbourhood.
For media inquiries pleasse contact okayok@mattepr.com.
