AnnouncementMatte PR Celebrates Earth Day with donation to Swim Drink Fish

Matte PR Celebrates Earth Day with donation to Swim Drink Fish

With water comprising about 71 per cent of the Earth’s surface and 60 per cent of the human body, the essential role it plays in keeping our ecosystems and selves healthy comes as no surprise.  To mark Earth Day, we’re giving our annual 1% for the Planet donation to Swim Drink Fish.


Since 2001, this nonprofit organization has been working to harness the powers of science and communications technology to inspire communities to both know and safeguard their local waters. Swim Drink Fish’s apps can teach you how to monitor your water’s health. These tools also connect you with others who are invested in the same mission. Together, we can advocate for the protection and restoration of our water, because everyone has a right to swimmable, drinkable, fishable water. 


“Swimmable, drinkable and fishable water is essential. This is why we’re pleased to support Swim Drink Fish this Earth Day. Swimming at Ontario beaches is the highlight of my summer and before I choose where I’m going to take a dip, I always consult the Swim Guide. Clean water is a cause close to my heart, and Matte PR’s connection to water organizations dates back to our first charitable initiative in 2017, when we supported Love Letters to the Great Lakes.


Our support isn’t just centred around the “fun” of water. Boil water advisories continue to plague hundreds of communities across Canada, with the majority being Indigenous. Swim Drink Fish’s Drink Guide provides critical information about safe, drinkable water.


This Earth Day, I encourage you to make a donation to Swim Drink Fish and support access to clean, swimmable, drinkable and fishable water.”


– Heidi Ruggier, president & founder, Matte PR


An image looking West on the shores (bluffs) of Lake Ontario

Scarborough Bluffs, Lake Ontario


Although we are announcing our donation to Swim Drink Fish on Earth Day today, climate change is a 24/7/365 issue we are committed to addressing year-round. Read more about our climate conscious mandate and THE DEAL, our three per cent give-back pledge here.



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