Jul 7, 2021

Announcing our latest client win: Unknown Articles

Toronto-based boot brand Unknown Articles

Matte PR is delighted to share it is now representing Unknown Articles — the boutique men’s footwear brand based in Toronto, creating leather boots influenced by music subculture, rebellion and youth.

Our agency will be working with the label executing media relations and stylist engagement campaigns both locally and globally.

Leading the brand are founders and self-taught designers, Cameron Wright and David Zahedi.  All of their luxury essential boots are designed in their Toronto studio and individually handcrafted in small batches in the region of Marche, Italy. 

Unknown Articles defines luxury as shared values through experience – something that cannot be bought into. The label is made for those that identify with the founders’ world and appreciate the nuances of the collection’s designs.

Among the circle of early wearers is TikTok star Chase Hudson, an influencer popularizing the e-boy trend among youth. 

“Unknown Articles’ thoughtful approach to design and commitment to quality stands out. Designers and founders Cameron and David are essentialists working within the space where subtlety and detail meet. The result is a product designed to last and be worn for a lifetime,” says Heidi Ruggier, president & founder of Matte PR. “We are very excited about helping the brand release its highly anticipated lace-up boot. This is definitely a brand to watch.”

For more information about Unknown Articles, contact unknownarticles@mattepr.com