OkayOk announces new spring/summer ’24 collection, dropping online April 25

Today, Toronto’s favourite locally-made fashion label, OkayOk, drops a subdued new aesthetic with its “back to basics” spring/summer 2024 collection, officially available online from 7 p.m. on okayok.ca. Taking a break from its signature prints, OkayOk is reconnecting to its core of locally-made durable cotton basics with a collection of pieces in neutral tones of black, brown and grey and deadstock fabric. Along with pieces created with their local supply chain, many styles are meticulously crafted from scratch by the OkayOk team inside their Toronto Junction Triangle studio and shop.

For SS24, OkayOk is making basic look better than ever with a collection of pieces that scream cool and casual. Each piece is made using high-quality locally milled cotton, ensuring unparalleled comfort and good-conscience shopping. The collection includes wardrobe staples, such as the High Rise Wide Leg Cargo Coco Loungepant, Relaxed Fit Crewneck Laine Sweatshirt and Easy Fit Boxy Crewneck Truss Tee. These designs are thoughtfully created to elevate everyday wear, combining fresh fits and function.

Colour Blocked Patchwork T-Shirt Dress and Panelled A-Line Midi Dress

Building upon the Bauhaus design elements introduced in its fall/winter ’23 collection, SS24 welcomes two statement designs to add the brand’s signature dose of fun to the season. The chic striped Panelled A-Line Midi Dress is available in colourways of black/rust, black/army and black/fawn. The spliced and diced Colour Blocked Patchwork T-Shirt Dress boasts a vibrant geometric design. Both pieces are cut and sewn in-house with fabric scraps from OkayOk’s own stash, of which they’ve been saving for years. 

“Well-designed and locally-made cotton pieces have been at the heart of my work for over a decade, and I wanted this to really shine with SS24. This launch represents a fresh chapter, reconnecting to thoughtful everyday pieces with limitless matching possibilities. Our lighthearted design approach featuring our signature tongue-in-cheek graphics remains, but it’s no longer the main event,” says Adrienne Butikofer, founder and designer, OkayOk. “I’m more committed than ever to quality and sustainability, moving most of our production towards small batches made in-house and using deadstock fabrics when possible. I’m excited to see what’s ahead as we adopt a slower, more measured approach to manufacturing and design.”