Ahiri announces new SS’24 collection, dropping online in April

In April, Toronto-based womenswear brand Ahiri will release its SS24 collection, designed for the modern city girl who appreciates comfort, ease and ‘office to off-duty’ dressing. The allure of the celebrity it-girl inspires this wardrobe capsule, prioritizing natural fibres like cotton, silk, and wool.

With a refined emphasis on clean lines and soft draping, each piece radiates sophistication and versatility. Crafted in a timeless neutral palette highlighted by black and nude tones, Ahiri promises a chic summer slay with a wearable collection transcending seasons. The overall effect is a pleasing whole, with pieces complementing one another. These age-defying styles are at once attractive and elegant without looking over-styled.

“Ahiri’s fourth collection was designed to ignite each wearer’s inner ‘it girl.’ Inspired by iconic off-duty fashion moments, we combine street-style elements with runway glamour. Every piece reflects a tailored precision. With this collection, we are catering to our community’s desire for seasonless and quintessential everyday fashion they can style with other Ahiri classics,” explains Michael Jafine, head of design, Ahiri.