SCOPE OF WORK
Established in 1986, Dupuis Fine Jewellery Auctioneers has a reputation around the world as a source for fine jewels and timepieces. Our team initiated a public relations program to connect with new potential buyers and raise the overall profile of Dupuis’ International Fall and Spring Jewels Auctions.
We conducted research to identify potential new buyers: where they shop, what they read, and what they like. With this in mind, our team created a comprehensive media relations plan that targeted media outlets read by new prospective Dupuis customers. Through multi-pronged outreach, our team aimed to garner placements in a variety of lifestyle, fashion, luxury, and wedding magazines, as well as feature stories in daily publications.
Our team successfully coordinated one-on-one media previews and utilized social media to help spread the word. In addition to this media outreach, we facilitated a media partnership between Dupuis Fine Jewellery Auctioneers and S/Style Magazine – a luxury lifestyle magazine for Canadian woman – which included editorial coverage and copies of S/ Magazine and The Sharp Book for Men on-site at the showroom and auction.
News highlights included feature stories in the Toronto Star ‘Life’ and ‘Fashion’ sections as well as a number of articles in major consumer, fashion, jewellery trade, and lifestyle publications. These include Dress To Kill, Gem Gossip, Jewellery Business Magazine, S/ Style & Fashion, and WedLuxe. Our team helped to significantly increase social media engagement, as well as the number of followers on Dupuis social media channels.