Matte PRMeet Sassoon Toronto’s 2017 Style Influencers

Meet Sassoon Toronto’s 2017 Style Influencers

Introducing Sassoon Toronto’s 2017 Style Influencers! These Toronto-based influencers give you the 4-1-1 on everything that is Sassoon, including seasonal collections like AW16 UTOPIA, hair tips & tricks, spring trends and, for some, their first Sassoon Salon experience.

It has been a pleasure working with Dani, Casie, Iva, Julio, and Elise. We look forward to seeing their hair transformations this year!

Julio Reyes


Founded in 2010 by stylist Julio Reyes, FASHIONIGHTS has become one of Canada’s top fashion & lifestyle blogs, read by audiences around the world. On Julio’s first trip to Sassoon, Senior Stylist Paolo Covello gave him a sharp barbered look, and colour specialist Tara Barry daringly added blue to his ‘do – and he’s owning it.

As an Instagram story connoisseur, follow his page for some fun snaps of his Sassoon visits!


Dani Goddard

Dani Goddard is the stylish gal behind Girls of T.O – a Toronto-based lifestyle, beauty and fashion blog. On her recent trip to Sassoon, Dani took a big risk which we are head over heels in love with – BANGS! Her dark chocolate hues are courtesy of Colour Director John Beeson, and her bangin’ style is from the shears of Creative Director Wesley Hanlon.

Take a closer look at her new look on her Instagram and follow Girls of T.O. for more on her experience with Sassoon Toronto.


Casie Stewart

Casie Stewart is an award-winning content creator and digital media expert. She is a blog pioneer who has been documenting her life since 2005 on Casie Stewart: This is My Life. Her new edgy-chic pixie cut from Salon Director Tricia McQuilla looks AH-MAZING, and perfectly complements her bold blonde from Assistant Colour Director Kimberley Wallace.

Read all about her transformation at Sassoon and follow her on Instagram and Twitter for more on her #SassoonStyle.


Iva Grbesic

Iva Grbesic is the chic-mama behind Falling in Style, a fashion, beauty and lifestyle blog. You may recognize her as a resident stylist on CityLine. For 2017, Iva went back to her natural hair colour with a warm brunette hue courtesy of Colourist Kamilla Prowse, and a fresh chop from Creative Director Lorraine McAndrew.

The dark locks are a great look on Iva – wouldn’t you agree? Follow Iva on Instagram and Twitter for more on her hair transformations from Sassoon!


Elise Purdon

Elise Purdon runs the lifestyle blog A Piece of Elise. Here, Elise writes about fashion and beauty trends, events, and her travels around the globe. Elise recently moved to Toronto from Vancouver, so we obviously had to introduce her to the Sassoon Toronto team as the go-to hair salon in town! Stay tuned for the reveal of her new #SassoonStyle and follow her on Twitter and Instagram


Sassoon Toronto is located at 122 Scollard Street in Toronto’s Yorkville neighbourhood. Follow them on Instagram and Facebook for #hairspiration.

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