Creative Matters announces collaboration with Paris-based visual artist Anna Muller
Creative Matters, the Toronto-based design studio known globally for its bespoke floor coverings, announced the release of a striking new visual campaign created in collaboration with Paris-based photographer Anna Muller. The campaign explores the intersection of technical skill and creative freedom. The result is a collection of images that showcase glimpses into our process, where colour becomes both a discipline and a joy.
Photography: Anna Muller
Photography: Anna Muller
What began at Paris Design Week in 2022, when Muller first encountered Creative Matters’ Winter Garden installation. The relationship developed naturally from there, evolving into a shared vision that informed the creation of the new campaign. Shaped by trust, inspired dialogue and a shared belief that rugs are more than design pieces, they are living works of art.
Photography: Anna Muller
“When we met Anna, it was clear that she instinctively understood our rugs not only as finished works, but as a process deconstructed and rich in instinctive creativity and technical mastery. Her connection to our work and her considered approach to visual storytelling made her an ideal partner for this campaign, ” shared Ana Cunningham, managing partner, Creative Matters.
Photography: Anna Muller
Muller’s photographic lens captures not only the visual beauty of Creative Matters’ rugs, but also the instinctive creativity and technical mastery embedded in their making, especially their technical mastery of colour. This collaboration showcases Creative Matters’ rugs not as static objects but living art. Partnering with artists like Anna, visual storytelling can be as intentional and as poetic as the rugs themselves.
Photography: Anna Muller
“When I received the samples, it was breathtaking,” Anna says. “Colour has a powerful effect on me, and the gradients and shades of these rugs stirred deep emotions. The rugs are stunning. They seem to glow from within, inviting endless combinations and playful new scenes each time.”
Through partnerships with artists like Muller, the studio continues to expand the boundaries of visual storytelling, bringing the artistry and materiality of its designs to life.
Read more about our other clients here: Taberna Lx is Toronto’s standout new tribute to modern Portuguese dining
