Afterpay Alert: On Top of the Trends
Have you used a BNPL option to purchase your summer garms and beauty must-haves? Afterpay, the leader in “Buy Now, Pay Later” payments (and Matte PR client!), has teamed up with several top fashion, apparel and beauty retailers in Canada, including Urban Outfitters, lululemon, Pandora, NARS and Shiseido — offering shoppers a more flexible way to pay for all of their spring and summer must-haves.
“As we kick off the spring shopping season, we are thrilled to partner with such prominent new brands in Canada and give our customers more places to pay with flexibility and convenience,” says Melissa Davis, Head of North America for Afterpay. “We’re proud to expand our network of brands consumers love, and bring value to a new set of merchants in Canada.”
Afterpay also just dropped its Bi-Annual Fashion and Beauty Trend Report for Spring/Summer 2021, which reveals that Canadian shoppers, the Matte PR team included, are still committed to comfort! According to Afterpay consumer data, Canadian shoppers are maintaining their comfortable work-from-home wardrobes, with athleisure and loungewear filling their shopping carts.
That said, shoppers are also looking ahead to post-pandemic living — buying items such as jeans, sneakers and bodysuits, as well as jewelry staples like earrings, rings and bracelets. Canadian consumers are also replenishing their beauty shelves with everyday makeup items including lipstick, foundation, eyeshadow and mascara.
“After a year of lockdowns, many people have assimilated to laid back fashion styles, keeping the comfort dressing trend alive. As we head into a new season, Canadian consumers are turning to fun accessories as an easy way to break up the uniformity of loungewear,” says Shakaila Forbes-Bell, Consumer Fashion Psychologist for Afterpay. “Additionally, ‘The Lipstick Effect’ is a phenomenon whereby people turn to small luxuries like beauty products during times of uncertainty, so it’s no surprise that makeup is top of mind for consumers.”
The new brands will join Afterpay’s wide network of nearly 86,000 global retailers, which allow customers to receive items immediately and pay over time with no fees! Merchants benefit from Afterpay’s highly-engaged customer base of nearly 15 million users, and during March 2021, Afterpay referred approximately 35 million customers to its merchant partners via its Shop Directory.