Ivy Chen

Style Expert & Lifestyle Influencer



Ivy is a style expert, lifestyle influencer and mompreneur behind the Canadian toddler fashion brand Bébé Fête.

She launched her blog Prim and Pimp in 2014 focusing on fashion styling. After the arrival of sons Mason and Ocean, her content has evolved to include a mix of fashion, travel, home, food and all sides of motherhood.

Ivy is the creator of #StyleX3, a YouTube series showing her audience how to style one clothing item three ways. Her bold fashion sense, “cool mom” aesthetic and entertaining personality has cultivated a growing audience of 15,000 readers and 10.8K Instagram followers.

Want to collaborate with Ivy and/or request for her media kit? Please contact Wendy So at wso@mattepr.com