The following is a compilation of photos from the AW2016 Collections UTOPIA and POETICA by Sassoon Salon and Academy. Together, the two become DIGITAL BOHEMIA.
UTOPIA: AW2016 Salon Collection
Inspired by the relationship we have with the digital age, fashion and the many creative visions of the future, the UTOPIA collection captures the optimism of the unknown by drawing on the 60-year brand heritage to create the ultimate hair designs in high definition.
POETICA: AW2016 Academy Collection
A futuristic bricolage of East meets West. Chinese cheong-sams, Japanese kimonos and Korean hanboks are combined with modern sportswear and utility fashion for new tribes of techno nomads, offbeat courtesans and virtual vagabonds.
Matte PR is the Public Relations Agency of Record for Sassoon Salon and Academy.