Matte PR

Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients.Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients.Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients.Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients.Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients.Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients.is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients.

About

Matte PR

About

Matte PR is an award-winning public relations agency that executes results-driven campaigns. We work to strategically place brands on channels that are frequented by target audiences. This means that we don’t oversaturate digital and traditional media, hoping that the right people will stumble upon you. Rather, we learn how and where your audience looks for news and information, and secure targeted media placements in just the right publications.

We are a 360° consultancy that works to deliver insights and identify opportunities by bringing talent together across all departments. We connect brands with the right collaborators, create editorialized content, and secure valuable media coverage.

We offer a fresh approach because we understand the Canadian consumer: What they buy, what they wear, where they shop, what they eat, and how they are aspiring to live.

Our strength lies in our ability to strategically package our clients’ products, services, and stories so they engage with multiple audiences across the media landscape.

News

It's a Matte-Er of Fact

The Detox Market Toronto

Founders: Bita Doagoo, Partner of The Detox Market

The Detox Market is every wellness enthusiast's dream come true, where shoppers gaze at the array of pure ...
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How To Work With An Influencer: Elise Purdon

Branching out from our “Founders” and “Speaking to Media” blog series, we’re introducing “How to work with an ...
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Founders: John Baker, Co-Founder of Boxcar Social

Boxcar Social ushered in a new café concept to Toronto’s Summerhill neighbourhood in 2014 and has since become ...
Read More

Click here for more

Work

EGLINTON WAY BIA
Website Design
A LOVE LETTER TO THE GREAT LAKES
Media Relations
BONE STRUCTURE
Cross-Canada Launch
SASSOON SALON AND ACADEMY
Public Relations Agency of Record
WINES OF MONTEFALCO
Media and Influencer Relations
HILLCREST MALL
Public Relations Agency of Record

Services

MAKING THE IMPOSSIBLE POSSIBLE. THAT'S WHAT WE DO.

 

shopify-expert-1720x1118

Shopify ’til you drop

Interested in opening an e-commerce boutique? 

No matter the size of your business, we can help create and launch a beautiful online store on Shopify. Ask us for more information about how to marry beautiful design with measurable results.

Try Shopify for free here.

Clients

WHO WE'VE WORKED WITH

Team

“Every Drop In the Ocean Counts” – Yoko Ono

Heidi Ruggier

El Presidente

Heidi’s work focuses on building meaningful relationships with media, influencers, and industry leaders across Canada. Driven by a desire to support Canadian creative and business professionals, her aim is to motivate audiences to participate, share, and talk about the content Matte PR creates. She is a mentor with Toronto Fashion Incubator and an active member of Fashion Group International, and Civic Action’s Emerging Leaders Network. Her strategic approach to public relations is what continues to drive her team’s success.

Wendy So

Consultant

Wendy is a public relations professional who loves generating newsworthy stories and executing creative campaigns for a roster of diverse lifestyle clients. She is a team player that is quick to adapt and is dedicated to building key media relationships. Having graduated with a creative industries degree from Ryerson, she understands the minds of today’s modern consumer. Wendy has a creative eye that allows her to generate unique strategies to delivery key messages in an out-of-the-box way.

Claire Slaughter

Consultant

Claire is an enthusiastic communicator and conscientious professional with a passion for following the news and Canadian broadcasting. Her knowledge of pop culture spans genres and informs targeted audience with what resonates. With a degree in communications from Wilfrid Laurier University and a PR graduate certificate from Humber College, Claire has worked A-list red carpet events, press junkets and live national television opportunities. Her current role includes managing social media platforms, liaising with local and national media, and building stakeholder relationships to tell stories worth sharing.

Testimonials

A consistently collaborative partner, under the expert guidance of Heidi Ruggier, Matte PR have been instrumental in developing and executing the strategy of our new brand. Providing a unique blend of creativity and strategic insight, and a wealth of knowledge and experience, the awareness of the Hillcrest brand continues to gain amplification translating to success. We look forward to a continuing partnership and reaching new heights with Matte PR.
HILLCREST MALL
Lisa Resnic, Marketing Director, Hillcrest Mall
The launch of our Toronto Uptown office was extremely important to us and we needed a public relations team that were experts in media relations and event support. The Team at Matte PR has an expertise and energy that is really inspirational.
ENGEL & VÖLKERS TORONTO UPTOWN
Ron Amendola, Broker of Record/License Partner, Engel & Völkers Toronto Uptown
The Matte PR team has been a great help to the Yonge Bloor Bay Association. They successfully handled media relations for two of our major events and provided us with valuable social media advice and best practices for our Facebook page. We are pleased to recommend their services.
YONGE BLOOR BAY ASSOCIATION
Doug Fisher, Yonge Bloor Bay Association
The Matte PR Team upholds the values of quality, creativity and excellence that embody the Sassoon brand. They have definitely become part of the family and a huge part of the incredible Sassoon story!
SASSOON SALON
Mark Hayes, International Creative Director, Sassoon Salon
Bringing excellence and creativity to every task, Matte PR was very successful in working with the ICCO to raise awareness across Canada for a selection of excellent Italian wines.I look forward to continuing our collaboration in 2016 on upcoming campaigns. Matte PR and ICCO: here is an example of an excellent partnership!
ITALIAN CHAMBER OF COMMERCE OF ONTARIO (ICCO)
Corrado Paina, Executive Director, ICCO
The success of the Love Letters project hinges on its media outreach,  underlining a core component of ARTivism: communication. Matte PR has offered a tremendous local and international amplification to our impassioned project. The agency’s unique vision and intimate access to various media resources  gave us an unprecedented opportunity to highlight key issues and solutions concerning The Great Lakes
A LOVE LETTER TO THE GREAT LAKES
Jason Botkin, Artistic Director, A Love Letter to the Great Lakes

Contact

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