Matte PR

About

Matte PR

About

Matte PR is a full-service public relations agency that executes creative and effective campaigns for lifestyle and design clients. 

Matte PR is comprised of a small-but-mighty team of communications professionals. We offer a fresh approach because we understand the Canadian consumer: what they buy, what they wear, where they shop, what they eat, and how they spend their leisure time. Our strength lies in our ability to strategically package our clients’ products, services and stories in a way that will engage with multiple audiences across the media landscape. Our programs combine traditional media relations, social & digital outreach, strategic partnerships and influencer relations to achieve powerful results.

Leadership

Either write something worth reading

or do something worth writing about.

Heidi Ruggier

El Presidente

Heidi brings with her years of communication experience in retail, fashion, beauty, design and real estate. She is an expert at creating unique and newsworthy opportunities for clients. Her work focuses on building meaningful relationships and partnerships with media, influencers, and industry leaders across Canada.

Driven by a desire to support Canadian creative and business professionals, Heidi’s aim is to motivate audiences to participate, share, and talk about the content Matte PR creates. She is a mentor with Toronto Fashion Incubator and publishes Glossi Mag. Her strategic approach to public relations is what continues to drive her team’s success.

Heidi was mentored by industry maven Nina Budman, a past chair of the Ryerson School of Fashion and advisor to Fashion Group International and Toronto Fashion Incubator.

Services

MAKING THE IMPOSSIBLE POSSIBLE. THAT'S WHAT WE DO.

 

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Shopify ’til you drop

Interested in opening an e-commerce boutique? 

No matter the size of your business, we can help create and launch a beautiful online store on Shopify. Ask us for more information about how to marry beautiful design with measurable results.

Try Shopify for free here.

Work

"People will stare. Make it worth their while." Harry Winston
BoneStructure2
BONE STRUCTURE
Cross-Canada Launch
Sassoon
SASSOON SALON AND ACADEMY
Public Relations Agency of Record
ICCO2
WINES OF MONTEFALCO
Media and Influencer Relations
Hillcrest - 2
HILLCREST MALL
Public Relations Agency of Record
Engel&Volkers2
ENGEL & VÖLKERS
Cross-Canada Launch, Media Relations, Public Relations Agency of Record
Dupuis
DUPUIS FINE JEWELLERY AUCTIONEERS
Brand Awareness

Clients

WHO WE'VE WORKED WITH

News

It's a Matte-Er of Fact

Meet Hayley Lang - MAtte PR

Meet Matte PR’s Hayley Lang!

Consultant Hayley Lang joined Matte PR by way of Ottawa. Ready to take on new challenges, Hayley moved ...
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Birdo_ Photo by Jerry Rugg

Matte PR gives back with A Love Letter to the Great Lakes

July 19, 2016, TORONTO: As part of its ongoing commitment to city-building and creative initiatives, Matte PR ...
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129HampsteadCourt66

A Manor of Speaking: Matte PR’s Top 5 Engel & Völkers Listings in Canada

It’s been a busy year for Engel & Völkers as they continue their Canadian expansion! After their ...
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Testimonials

A consistently collaborative partner, under the expert guidance of Heidi Ruggier, Matte PR have been instrumental in developing and executing the strategy of our new brand. Providing a unique blend of creativity and strategic insight, and a wealth of knowledge and experience, the awareness of the Hillcrest brand continues to gain amplification translating to success. We look forward to a continuing partnership and reaching new heights with Matte PR.
HILLCREST MALL
Lisa Resnic, Marketing Director, Hillcrest Mall
The launch of our Toronto Uptown office was extremely important to us and we needed a public relations team that were experts in media relations and event support. The Team at Matte PR has an expertise and energy that is really inspirational.
ENGEL & VÖLKERS TORONTO UPTOWN
Ron Amendola, Broker of Record/License Partner, Engel & Völkers Toronto Uptown
The Matte PR team has been a great help to the Yonge Bloor Bay Association. They successfully handled media relations for two of our major events and provided us with valuable social media advice and best practices for our Facebook page. We are pleased to recommend their services.
YONGE BLOOR BAY ASSOCIATION
Doug Fisher, Yonge Bloor Bay Association
The Matte PR Team upholds the values of quality, creativity and excellence that embody the Sassoon brand. They have definitely become part of the family and a huge part of the incredible Sassoon story!
SASSOON SALON
Mark Hayes, International Creative Director, Sassoon Salon
Bringing excellence and creativity to every task, Matte PR was very successful in working with the ICCO to raise awareness across Canada for a selection of excellent Italian wines.I look forward to continuing our collaboration in 2016 on upcoming campaigns. Matte PR and ICCO: here is an example of an excellent partnership!
ITALIAN CHAMBER OF COMMERCE OF ONTARIO (ICCO)
Corrado Paina, Executive Director, ICCO
The success of the Love Letters project hinges on its media outreach,  underlining a core component of ARTivism: communication. Matte PR has offered a tremendous local and international amplification to our impassioned project. The agency’s unique vision and intimate access to various media resources  gave us an unprecedented opportunity to highlight key issues and solutions concerning The Great Lakes
A LOVE LETTER TO THE GREAT LAKES
Jason Botkin, Artistic Director, A Love Letter to the Great Lakes

Contact

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